The Modern Bride & her trousseaux! – what defines her? Unlike the traditional Heritage & playful Pastel Brides, the Contemporary & Couture Bride adorns herself in something that ties both worlds together in contemporary shades with modern or heritage design.

Contemporary & Couture brides are women who are individualistic, bold and unconventional. So it only follows that this bride is not out to repeat the bridal looks of her predecessors. This bride wants her sartorial repertoire to be a narrative of her personality and sensibility; she wants her ensembles to be as high on comfort as they are on style. That it is no longer just about choosing the heaviest outfit in the store is clear!

While there are brides who couldn’t imagine wearing anything but the ceremonial red at their weddings, a growing group of gorgeous brides venture beyond. Delicate pastel hues have emerged as a clear winner after the Anushka effect! (Yes, Bollywood celeb, Anushka Sharma has made muted tones of pink the go-to pastel shade). However, with every trend in an evolving world, Indian bridal attire evolves into newer shades for us to explore each season and both Contemporary & Couture brides, are the ones who embrace the uniqueness!

The couture bride has the most fun with her trousseaux during her Mehndi, Haldi, Sangeet or Reception, we selected this stunning Cream Organza Lehenga & Raw Silk Yellow Blouse with Gotapatti Embroidery & Organza Dupatta! This looks perfectly balances pastel with a pop of colour featuring a heritage form of embellishment!

For the contemporary bride, as she is planning her bridal looks often look to pastels, traditional and bright shades, with the contemporary bride, her looks define understated glamour, clean cuts and feminine silhouettes.

Monochromatic Dusty Rose Honeycomb patterned with Heavily Embellished Blouse & Dupatta

The silver to grey ombre effect with a gorgeous embellished blouse for the ultimate level of glam that is perfect for the gram! Silver allows for brides to play with a different group of colours in comparison to the popular shades that are complimented by gold.

Grey is one of the two Pantone colours of the year and this lava grey lehenga is simply gorgeous! The union of Grey with a mix of Gold,Gota Patti and monochromatic beadwork embellishments is pure luxury!

Visit our Durban or Johannesburg stores to view this curated collection. We also offer the option of appointments for brides who wish to meet with our team of sales consultants and bridal look Stylists via BOOK AN APPOINTMENT

Campaign Credits

Model: Samishka Singh
Styling & Direction: Shevaal Singh
Images: Ameer Ismail Photography
Production: Tempest Media

Written by Shevaal Singh